On January 8, 2024, the 2nd Yueyang Tea Industry Economic Conference was held in Linxiang, themed “Three-Tea Integration · Innovation · Branding · Tea Charm in Linxiang.” The event reviewed industry progress and explored new paths for high-quality growth.

Vice Mayor Li Kailong highlighted Linxiang’s tea heritage and recent achievements, while outstanding enterprises were recognized for their contributions to the 100-billion-yuan tea industry.

Ms. Liu Jiani, General Manager of JYX EXPO, delivered a keynote on how tea enterprises can participate effectively in overseas exhibitions, offering practical strategies on fair selection, marketing, and brand promotion.

The conference concluded with networking and cultural activities, further uniting the industry and reinforcing efforts to bring Yueyang tea onto the global stage.