From July 30 to August 1, 2025, a Hunan tea and specialty food delegation, organized by JYX EXPO, participated in the Malaysia International Food & Beverage Trade Fair (MIFB)—a key platform for expanding into Southeast Asia.

The delegation included leading enterprises such as Zhangjiajie Kanghua, Dekang Tea, Yinhong Agriculture, Guoshow Foods, La Meizi, and Changsha Yuhe Brewing, supported by industry associations like the Hunan Black Tea Promotion Association.

During the expo, Hunan companies actively connected with international buyers and showcased their high-quality tea and signature food products. They also visited local Malaysian tea firms and the Malaysia-China F&B Association for business exchange, focusing on standards, market access, and distribution.

The event significantly enhanced brand visibility, led to multiple intent orders, and reinforced Hunan’s strategy of “Xiang Products Going Global.” Southeast Asian buyers showed strong interest in Hunan’s bold flavors and herbal teas, affirming the region’s promising market potential.