From June 24 to 26, 2026, the Japan International Food & Beverage Expo (JFEX 2026) was held at Tokyo Big Sight. Held concurrently with "JAPAN'S FOOD" EXPORT FAIR SUMMER, Food Logistics Expo, and Food Tech Japan, the event brought together global food suppliers and buyers. Organized by JYXEXPO, the Hunan delegation made a strong debut, showcasing a diverse range of high-quality food products from Hunan Province.

△ JFEX 2026 at Tokyo Big Sight

During the three-day exhibition, the Hunan delegation attracted significant attention from buyers and industry professionals across Japan and Asia. Exhibitors including Zhangjiajie Kanghua Industrial Co., Ltd., Hunan Liangmei Dongjianghu Food Co., Ltd., and Hunan Linglingjiu Biotechnology Co., Ltd. actively promoted their specialty products — bamboo leaves, caviar, rice wine, and more — through on-site tastings, product displays, and business meetings.

△ Zhangjiajie Kanghua Industrial Co., Ltd. · Bamboo Leaves Booth

△ Hunan Liangmei Dongjianghu Food Co., Ltd. · Caviar Booth

△ Hunan Linglingjiu Biotechnology Co., Ltd. · Rice Wine Booth

Through this exhibition, Hunan food enterprises not only deepened cooperation with existing clients but also successfully connected with a number of high-quality international buyers, taking a solid step forward in expanding into the Asian food market. Japan remains China's largest export market for agricultural products, with a food self-sufficiency rate consistently below 40%, creating sustained demand for imported food products. JYXEXPO remains committed to providing professional international exhibition platforms for Hunan enterprises, facilitating the globalization of premium Hunan products.